Ryan Kutscher, who previously served as a creative director at CP&B, and Matt MacDonald, who's been executive creative director at JWT, New York, have been named co-chief creative officers of the network's flagship New York office.
Given Chery Automobile Co.'s close ties to the Chinese government, the company has a good chance to win approval for a joint venture with Jaguar Land Rover in China but, after Chery's reckless expansion, that won't help much.
Nissan Motor Co., Japan's second-largest carmaker, is preparing to appoint a global head for its Infiniti luxury brand after moving the unit's headquarters to Hong Kong on Tuesday.
The FTC came down on Pom Wonderful for "misleading" health claims in ads. Pom's take? The FTC has "upheld Pom Wonderful's right to share valuable, scientifically validated information about the health benefits of its safe food with consumers."
"It would allow a brand to be a publisher," one agency executive said, "and the HuffPo engine would power it so you would get all the social savvy that comes with the Huffington Post."
IBM leapfrogged Google, rising to No. 2 behind Apple, with brand value of $116 billion last year, according to the latest Brand Z ranking from Millward Brown. Of course, CoreBrand three weeks ago put IBM at No. 66. Here's why the discrepancy.
The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewers and liquor marketers.
The new brands, which will initially debut regionally, come as MillerCoors and other big brewers search for new products to compete with smaller craft brewers and liquor marketers.
There are many promising shows on the networks' new schedules, but not every freshman series can succeed. Tell us which drama you think will get the ax first.
Comcast reached an agreement with Nielsen to begin testing commercial measurement for iPads and mobile devices starting this summer, the cable operator told Ad Age at The Cable Show in Boston.
